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Why pay DR Jingles when radio stations will produce my ads for free?
Radio stations are in business to sell advertising space. In most cases, they produce ads only because they have to and whip them together as quickly as they can. The chances of your ad sounding fresh and unique are slim. You can't always use them on another station either.
DR Jingles' sole purpose is making great ads. We spend time getting to know your company and know how to express your corporate personality. We have great hardware, software, musical equipment and sound effects to bring our concepts to life. We also have a knack for knowing what’s catchy. Listen to our demos. You'll see.
Are jingles more effective than spoken radio ads?
Yes. In 2000, McVay Media found:
| “In a recent survey from the Journal of Advertising Research, consumers’ responses to advertising campaigns were investigated with approximately 3000 subjects with a split of musical and verbal cues." "Results showed that 62% of respondents recalled seeing an advertisement for a particular product when given a verbal cue, compared to 83% of the respondents who were given a 10-second musical cue.” |
What if I don’t like the jingle?
That's unlikely to happen. DR Jingles works directly with you through each creative step. We listen to your ideas and discuss possible musical styles with you before we begin. We want to know your goals so you will be satisfied with our creative efforts.
Then we create a rough demo so you can hear it for yourself. You may suggest changes or decide to go in a completely different direction, if we've missed the mark.
We will keep making changes to the rough idea until you’re satisfied. Only then will we record the finished piece. We fully intend to knock your socks off when you hear it.
Do I pay royalties when the jingle is used?
No. Purchase of a DR Jingles package allows unlimited use of the jingle in unlimited radio stations within your market area (or within your state for platinum packages) forever. We hope your jingle becomes an integral part of your business!
| May I change my message? Yes. Jingle packages come standard with a small donut. A donut spot means the ad is a 60 or 30 second jingle with singing at the beginning and singing at the end, and an instrumental space for voice-overs which can be changed as often as you like. DR Jingles even writes the spoken copy for your first version. (And our platinum package includes a professional speaker at no extra charge) How do payments work? You begin by paying 30% of the total to begin the process. The remainder of the money is due at the delivery of the final product. |